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Online shoppers are extremely cautious about what they buy nowadays. They are well aware about the risks they are dealing with while shopping online such as falling prey to counterfeit goods, or spending too much on a substandard product. This restricts buyers from blindly trusting on anything that is being sold online. Thus, it becomes imperative for sellers to establish a positive reputation across the online platform. For this, they largely depend on texts (like title, product description, specification etc.) and images to persuade buyers online and boost online sales.
While textual content demands extra time and effort of the customers, images are easy to process. In fact, according to reports, “People rarely read Web pages word by word; instead, they scan the page…” This hints the fact that most customers may not be willing to spare time to read word by word and only skim the content they get online. Hence, there are chances that they may miss out the relevant information.
Also, some eye-tracking studies show that users pay close attention to images that contain relevant information. This suggests that if the information is given through a visual, readers will be more likely to retain the information. Thus, images affirm to be the smartest way for sellers to showcase the product, give prompt information and easily get the attention of the customers.
By leveraging photo editing services sellers can have high-quality images without spending a lot of time or resource. Sellers are advised to upload the product images that are attractive enough to drive customer attention and encourage them to make a purchase. Photo editing involves some effective post-processing techniques that polish the respective product images while suitably highlighting its best features. To further ensure that the images are suitable for websites, photo resizing services come into the picture. Resizing helps in professionally optimizing the product photos for maximum conversion.
Enhance Product Images With Photo Editing Services
Let us look at some of the primary photo editing techniques used to enhance product images:
Background Removal
The background is one of the essential aspects of a product photo. If a background has an irrelevant object or an incompatible color, it can easily distract a buyer. Photo editing experts skillfully clip/extract the irrelevant objects from the background to give the respective image a simple and clear outlook, directing the focus on the main subject.
Image Retouching
There are some products whose images require better clarity and lighting on the intricate details. For example, products like jewelry, toys etc. require images that accurately highlight the details. Techniques such as image exposure and HDR, manipulate the light sources and create the perfect balance between shadows and sharpness in the product image.
Apart from these, you can utilize image editing services for features like
- presenting a product in different colors,
- highlighting the details,
- resizing the image, and
- increasing image resolution and more.
So, wait no more and have awesomely edited product photos that effectively maintain the aesthetics of your brand while keeping the focus on the product.
Entrust Photozworld For All Your Photo Editing Needs
Are poor product photos killing your online sales? Know what you need – Awesome product images that perfectly highlight your products. Drop a mail to us at info@photozworld.com and get a free consultation from photo editing experts.